April 12, 2019
Co-sponsored by CHINAdvertising and TVCBOOK, the 3th Golden Lion Awards Ceremony rang down its curtain in Beijing in the evening on April 12th, 2019.
This year, Golden Lion Awards introduced some new awards including Best New Director, Best Makeup & Costume Design, Best Publicity Film, Best Portrait Ad, Best Short Video MCN Team, Best Commercial Short Video KOL, Best Competitive Strategy, Best Creative Video, etc. 985 ads from all over the country have taken on the competition. Standing out from 985 works, VHQ BEIJING’s two video works as Sony Alpha and The Edge finally won the Silver Awards for Best Color Grading and the Bronze Awards for Best Strategy.
Sony Alpha that earned VHQ a silver award is an advertising for the promotion of Sony’s new product Sony α7 III. The video showcases that Sony Alpha uses its unique strengths to make people keep the temperature of life and capture the most authentic eyes at the moment with camera.
The Edge that earned VHQ a bronze award is a promotion video for a Malaysian real estate, which aims to help people know more about Edgeprop that we will eventually find our ideal home no matter how tough life is.
We have seen a growing number of fabulous creative advertising and professional innovative talents from the Golden Lion Awards. This award not only improves the overall performance of Chinese advertising, but also establishes a clear direction for every innovative talent, which helps them create more prestigious and high-quality advertising works.
