VIM/SUNLIGHT
To appeal to mothers, this commercial uses the power of 3D animation to tell the story of Mama Wok and her children. Given the target audience of mothers, the team worked on building characters that would capture attention, entertain and resonate. The challenge came from character designing simple woks to have different personas; Mama Wok Versus Children Woks. Their movement, voice, expression, etc… played a very big part in the commercial’s ability to engage with the audience.
